Super Simple Apps

Complexity and simplicity are locked in a battle for the ages and, let’s face it – complexity is winning.

Apps are getting more complicated, more collaborative, they have more features, they’re becoming more flexible to appeal to more users. The result are a bunch of tools that are indistinguishable from each other – a bunch of dull knives.

We need apps that work for us — not the other way around. Apps that support your daily life in an effortless way that never lets you down. Apps that you’re happy to use everyday.

Being “simple” is often thought of as being less than. I disagree. Simple literally means “easy to understand” – that is an ideal to pursue.